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Abigail Oswald's avatar

Hey Christie, not to write a novel underneath your Substack post or anything, but I'm very much interested your whole concept of fan nonfiction/book reports! I think engaging deeply, personally, and publicly with books that matter to us is one of the best means we have of pushing back against the growing culture of apathy or "post-literacy" (idk if you read that piece in The Atlantic yesterday about "the end of reading," but finding this newsletter in my inbox today was a balm after having made my way through that lol—so thank you). My hopeful take is that whole new genres and movements will evolve out of our changing relationship to books and art, and what you're working on feels like just one example.

I've worked in books for about a decade now and to be honest, I don't know if *anybody* really knows how PR works at this particular moment in time—we've entered a very decentralized era where more books are being published than ever, but a lot of reliable outlets for coverage have been lost, and/or just don't have the impact they used to in the current attention economy. BUT—have you tried Lit Hub or Electric Lit? If your target audience is readers ostensibly looking to engage more deeply with books, those are two great places to start. Depending on the format of the workshops you've hosted, you might also try an online offering—Creative Mornings take pitches for virtual "Field Trips," which might be a good fit too.

Book publicity is *usually* centered around a book's release, timing-wise, but I think there's a growing need for publicity around the idea of hidden gems, reads you may have missed, etc. and book reports are a perfect fit for that—giving attention to a book that maybe flew under the radar the first time around. I think you might enjoy Cassie Mannes Murray's Pine State Publicity newsletter and her excellent out-of-the-box publicity ideas!

In any case, I really love this idea and I'm excited to follow along!

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